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The thing about the kernel in particular is it’s already mostly about money. With very few exceptions most maintainers are employed by someone, even just the Linux foundation, to work on the kernel full time. There’s very little community involvement outside of the random patches here and there that community members submit. I think what OP is getting at is it would be nice if there was a community sponsored maintainer so it wasn’t all just corporate employees but that likely means providing financial compensation.
I definitely think this was a good move. Proprietary video codecs are silly and I’m glad VP9 and AV1 have been so widely adopted. I do wish more services used them instead of h.264 but at least it’s something.