Bingo. Everyone thinks it’s about retention but it’s not. Lifetime value of a user is a much more complicated than it was ten years ago when Silicon Valley was joking about DAU and such.
If you ever want to fuck your LTV for a company, just phone their customer services a few time and make sure you waste as much time as possible. Your value as a user will drop significantly as you plummet into negative value due to the high cost of human-led support
You’re assuming that these approaches don’t work. As someone who has worked on shitty growth engineering projects for many years, I can tell you they do work very, very well.
I hear people say the same about ads: “why show ads when everyone hates them!”. They fucking work. Big biz doesn’t care about love or hate, it cares about profits. These methods turn profits.
New Markiplier dropped
If you are, I’m having a sympathy stroke
The problem is that the amount is probably wrong by the time I finish writing the sentence. The only solution is to burn Tesla dealerships at a fast enough rate to cause a profit/loss equilibrium so we can report it correctly.
Damn, with solutions like these maybe I should just go work for DOGE
Once again, I jest.
I know, but he has $200b in assets, so it’s hard to feel too bad for him
I know right, this is gender we’re talking about naming here! Not one of Elon’s children
Yes but those are inferior because they aren’t in a rage-baiting meme format
Please write the “C considered harmful blog post”. I just want to see everyone’s faces. Pleeeeeease.
He says that but I bet he never even checked it out smh
Exactly. This is Mario’s PoV as he runs towards the princess.
People who don’t have kids be like
I do remember though. The before times, the long long ago …
This is what Split was based on
This was peak peakness. The rest of history is a footnote.
Tmspk egssts tuh
I’ve found this to hold true in almost every hobby I have but particularly in technology, engineering and music playing/making: avoid hitching your wagon to one approach. It’s easy to get trapped under a pile of ‘musts’ when trying to do anything that you are skilled in, but that’s also the worst environment for innovation; and almost every innovation in your hobby of choice was borne from people pushing boundaries, not forcing themselves to fit within them.
I coded several of my early mobile app releases entirely in gedit. Good times.
I sometimes forget how good we have it now. I wrote those apps around 2012 and the DX for the platforms was basically non-existent. Virtually every platform had shit documentation, shit version management, a shit IDE with minimal refactoring features, a shitty debugging experience, and everything felt like it was being botched together by 3 guys in their spare time.
It’s incredible now that we have things like hot reloading. You can literally save a change and BAM it’s on the screen seconds later. On native platforms no less. Astounding.
I’d have to see the study, but most of what I’ve seen from articles in the same vein is that they have a very low conversion rate… But they’re still worth it.
A single conversion’s LTV can offset the cost of an ad by many thousands or tens of thousands of unconverted impressions. Then you factor in referral campaigns, social share incentives, etc. you get converted users that convert other users, which also factors into the overall balance of your campaign and … In short you can see why targeted ads are so popular.